Splash Pages work because they make an instant and profound impression on the potential customer.
At least that is what they are suppose to do!
Tell Your Customer "What's In It For Them" To Encourage Sales!
Do your Splash Page POP? Do you find them effective?
If you are not getting the results you want from your Splash Pages then consider this proven and trusted marketing concept….
Your Splash Pages should tell the potential customer right away WHAT IS IN IT FOR THEM – ideally in the top heading portion of the splash page.
People are in a hurry to find out what is in it for them all the time; it is human nature. They don’t care that your product comes in various colors, is the best out there (because you say so), or was seen on TV (google, yahoo, aol).
What the consumer cares about is WHAT WILL YOUR PRODUCT DO FOR THEM. Specifically, how will your product make their lives better and more enriched?
Does your product save time, money, or effort? Will your product make your customer happier, wealthier, skinnier?
If so then tell them… RIGHT AWAY! If you are focusing on the fact your website is ‘new’ and you are very excited about how your website/business/product makes you feel, then forget it they won’t care. BUT if you can tell them how your website/business/product will IMPROVE an aspect of their lives then you have a winner!
Keep this tip in mind when you are designing your splash pages and even writing your ad copy. If you are writing emails, ad, and headings that don’t tell the consumer what is in it for them then you are wasting your time and effort. Every single word that you use in your advertising efforts should speak to the consumer about what is in it for them… not a single subject otherwise!
I hope you will find this tip helpful and don’t forget to check out the tutorials so that you can make, along with compelling headings and copy, attractive pages – click here for Splash Page Tutorials.
AND… don’t forget, if you upgrade at Splash Page Advertising you get a FREE PRO Autoresponder Account over at Rapid Responder Pro. It has been proven that your customer may not get the message “what is in it for them” right away so including an opt-in form on your splashes will increase your contact attempts, sales, and of course your list.
Click here for information about upgrading at Splash Page Advertising.
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